Gizmodo (a very popular tech blog) points out this "special deal". Sam’s Club (a wholesale, discount bulk supply type place which is owned by Wal-Mart) is offering the boat and a lifetime membership to Sam’s Club as a package deal.
The boat is $495,000 and prequalification begins today.
Although a bit humorous (this isn’t the kind of thing you would normally run to Sam’s Club for), it looks like a rather nice boat. More pictures and a full description are available at the link.